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⇒ ENCHANTED FOR 90 YEARS (May 25, 2022)

On May 21, 2022, Rock City Gardens celebrated its 90th anniversary with guests entering through the original roundhouse gates as they did in 1932, along with nostalgic surprises and new artistic features to experience on the Enchanted Trail. Rock City has planned a year-long lineup of enhancements, with four key cornerstones highlighting the attraction’s historical leadership while leadership while guiding the pathway forward: innovation, sustainability, art and people. Read More…

⇒ ROCK CITY, EPB AND SEVEN STATES POWER PARTNER TO DEPLOY EDUCATIONAL SOLAR ARBOR (November 5, 2021)

Rock City, EPB and Seven States Power Corporation are celebrating the completion of a new solar powered arbor that will reduce energy consumption and enhance educational opportunities at Rock City. The partners began construction of the plant arbor, which is being used as a framework for the solar system installation, near the Rock City guest entrance in August 2021. Power from the solar arbor is connected to the ticket booth, which will enhance the availability of sustainable energy to the facility while also helping the partners educate Rock City customers about solar energy and promote the use of it. Read More…

⇒ ROCK CITY ANNOUNCES NEW INSTALLATIONS TO ENCHANTED TRAIL (September 16, 2020)

Rock City Gardens is excited to announce that its most significant trail enhancement project in recent years is underway, with several features already completed. The Enchanted Trail takes on more of a fairytale feeling beginning with the large arched portal door entrance to Fat Man’s Squeeze, leading to the latest installments in the Hall of the Mountain King. Read More…

⇒ A LETTER FROM THE PRESIDENT OF SEE ROCK CITY INC (June 11, 2020)

The past several weeks have been both difficult and important in the life of our company, our community and the nation. We hear the cries for racial equality, human dignity and justice. We mourn the loss of the lives of George Floyd, Ahmaud Arbery, Breonna Taylor and so many more black citizens and we condemn their killings. We acknowledge the destructive forces of racism and the historical and current pain of our black partners (employees), community members and guests and affirm unequivocally that black lives matter. Read More…

⇒ ROCK CITY GARDENS REOPENING IN PHASES (May 18, 2020)

See Rock City Inc. is pleased to announce a phased reopening for Rock City Gardens during its Founder’s Day week beginning today, Monday, May 18 for annual and Lookout Mountain resident passholders. Rock City is open 8:30 a.m. to 6 p.m. daily for these passholders, with capacity limits per hour. A reopening date for all other guests is to be determined soon. Read More…

⇒ SEE ROCK CITY INC’S COMMITMENT TO HEALTH AND SAFETY (Mar 13, 2020)

See Rock City Inc. has determined out of an abundance of caution and in alignment with other regional attractions, to close Rock City Gardens effective March 14, 2020 for two weeks, with an anticipated reopen date of March 28. The health and safety of the guests who visit Rock City, the partners (employees) who work for the hospitality company and the community in which the business is a part of remains the priority. Read More…

⇒ HAVE A SHAMROCKIN GOOD TIME AT ROCK CITY’S 13TH ANNUAL IRISH FESTIVAL (Feb 25, 2020)

Find the luck of the Irish at Rock City’s 13th annual St. Patrick’s Day celebration, Shamrock City! This beautifully themed festival turns everything green, including the waterfall, March 14, 15, 21 and 22. Experience some Irish culture with expanded food and drink menu items, live entertainment and themed activities for all ages, daily from 8:30 a.m. to 5 p.m. Read More…

MARTHA BELL MILLER MEMORIAL SCHOLARSHIP AWARDED TO SEE ROCK CITY INC. PARTNER (Feb 5, 2020)

See Rock City Inc. has awarded its annual Martha Bell Miller Memorial Scholarship to Megan Powell, one of its Starbucks team members. Each award for $2,000, renewable up to four years, is presented in honor and memory of Martha Bell Miller whose portrayal of the beloved “Mother Goose” at Rock City has left a notable legacy. Emily Clark (2016) and Morgan Taylor (2017) are past winners who have continued to receive the scholarship annually. Read More…

NATIONAL MEDAL OF HONOR HERITAGE CENTER PARTNERS WITH ROCK CITY FOR ONLINE TICKETING AND MERCHANDISING (Dec 12, 2019)

The Charles H. Coolidge National Medal of Honor Heritage Center (Heritage Center) today announced it had signed an agreement with See Rock City, Inc. (SRC Inc.) for the management of the Heritage Center’s ticketing, gift shop and merchandising operations. Read More…

ROCK CITY CELEBRATES ITS SILVER ANNIVERSARY OF THE AREA’S AWARD-WINNING LIGHT EXTRAVAGANZA (Nov 12, 2019)

Rock City’s Enchanted Garden of Lights has become a beloved holiday tradition over the last 25 years and is set to shine even brighter this season! Over a million LED lights are displayed with over 30 holiday scenes beginning nightly Nov. 22 through Jan. 4 (closed Christmas Eve night), 4 p.m. – 9 p.m. Discover a new look to the Arctic Kingdom and stroll through one of the world’s largest, first-of-its-kind walk-through Christmas trees! Read More…

⇒ ROCK CITY’S ANNUAL GERMAN FESTIVAL CELEBRATES FALL FUN, FLAVORS & FOLIAGE (September 25, 2019)

Get ready to Oompah at the area’s premier Oktoberfest celebration beginning Saturday, Oct. 5 through Sunday, Oct. 27 at Rock City Gardens! The 14th annual German-themed harvest festival, Rocktoberfest, offers delicious new German food and a variety of themed entertainment from 8:30 a.m. to 5 p.m. every Saturday and Sunday. Read More…

⇒ SEE ROCK CITY MESSAGE LIVES ON (August 19, 2019)

On August 17, a See Rock City birdhouse sign structure was repainted in South Pittsburg, Tennessee, visible from I-24. This project is part of ongoing repaints which also include the historic SRC barns.  Read More…

⇒ BROTHER-SISTER PEREGRINE FALCONS TO BE RELEASED FROM ROCK CITY JULY 3 (June 26, 2019)

Rock City has continued its partnership with Wings to Soar in an ongoing peregrine falcon restoration project to reestablish the breed to this region. A pair of siblings, one male and one female, have been in a hack box at Rock City since June 13 to prepare for release into the wild. This is only the second time a female has been released from Rock City. At 25 days old upon arrival, the birds are to remain in the hack box until their planned release at sunrise on July 3. Read More…

⇒ MARTHA BELL MILLER MEMORIAL SCHOLARSHIPS AWARDED TO SEE ROCK CITY INC. PARTNERS

See Rock City Inc. has awarded its annual Martha Bell Miller Memorial Scholarship to Keith Snider, as well as recognizing the previous year’s winner, Morgan Taylor. Each award for $2,000, renewable up to four years, is presented in honor and memory of Martha Bell Miller whose portrayal of the beloved “Mother Goose” at Rock City has left a notable legacy. Read More…

⇒ TUNE IN TO THE SOUNDS OF ADVENTURE AT ROCK CITY

Experience Rock City’s sweet sounds of summer with mountain melodies and Cafe 7 cuisine beginning May 24, every Friday through Sunday at Summer Music Weekends! This event runs Memorial Day through Labor Day including daily June 28 – July 7 from 8:30am to 7pm, featuring live entertainment by The Old Time Traveler Matt Downer (daily), NBC’s This Voice Finalist Amber Carrington (Fridays), Tarryn Aimee Smith (Saturdays) and the Highbeams (Sundays). Read More…

⇒ SEE ROCK CITY, INC. ANNOUNCES HOSPITALITY AND TOURISM INSTITUTE WITH THE HOWARD SCHOOL

At Rock City on Tuesday, May 21, officials announced the installation of the See Rock City Institute of Hospitality and Tourism at The Howard School marking the partnership on the attraction’s 87th anniversary. The commitment by SRC Inc. to continue through 2022 includes a significant financial contribution, as well as field trips, job shadowing, faculty touring, advisory roles, and preferential part-time job availability for the students. Read More…

⇒ EXPERIENCE SOUTHERN BLOOMS, FOOD AND HOSPITALITY AT ROCK CITY GARDENS’ ANNUAL SPRINGTIME FESTIVAL

Rock City Gardens hosts its 11th annual Southern Blooms Festival and Founder’s Day celebration May 11-12 and 18-19 from 8:30am to 5pm. New this year, guests can “create a memory and paint it” by personalizing a postcard to send to family or friends, become a part of the art at Rock City by participating in a legacy painting, shop Frieda’s Flowers and try butterfly pea tea at Cafe 7. Read More…

⇒ A NATURALLY ENHANCED OUTDOOR EVENT AT ROCK CITY

Rock City Gardens presents its 11th EarthDayz event, April 19-21, 8:30am to 5pm daily, with enhancements and new activities this season! Make flower flairs, eat a cup of dirt cake, hear a live percussionist, solve Rocky’s Riddles and snap a selfie with a “living tree”. Read More…

⇒ SEE ROCK CITY, INC CEO & OWNER WINS TOP AWARD FROM SOUTHEAST TOURISM SOCIETY

CEO and Chairman of the Board Bill Chapin of See Rock City Inc., was honored by Southeast Tourism Society with the Dorothy Hardman Spirit of STS Award at the annual Shining Example Awards in Dayton Beach on March 20. This particular award honored a recipient whose devotion to the industry matched that of the person it was named after. Read More…

⇒  ROCK CITY’S 12TH ANNUAL IRISH FESTIVAL

Be Irish for a day, or every day, during Rock City’s 12th annual St. Patrick’s Day celebration, Shamrock City! This much-anticipated festival turns everything green with envy, including the waterfall, March 9, 10, 16, and 17. Experience some Irish culture with expanded food and drink menu items, live entertainment and themed activities for all ages, daily from 8:30am to 5pm. Read More…

⇒  SEE ROCK CITY, INC. CEO BILL CHAPIN WINS TOURISM LIFETIME ACHIEVEMENT AWARD

Georgia Governor Nathan Deal recognized See Rock City (SRC), Inc. CEO Bill Chapin as the recipient of the Tom Kilgore Lifetime Achievement Award at the Ga. Governor’s Tourism Conference on Jekyll Island earlier this month. Several of the state’s top tourism professionals were awarded various honors at the annual event, hosted by the Georgia Department of Economic Development (GDEcD) and the Georgia Association of Convention & Visitors Bureaus (GACVB), which brought together more than 400 tourism industry professionals from across the state. Read More…

⇒ SEE ROCK CITY, INC. LEADER WINS STATE TOURISM AWARD

See Rock City (SRC) Inc.’s President and COO Susan Harris was awarded Tourism Manager of the Year for a large organization at the Tennessee Governor’s Conference on Tourism held in Kingsport, Tennessee last week. The Tennessee Hospitality and Tourism Association’s (TnHTA) Stars of the Industry Awards recognized an individual at the executive level who had a proven track record of management excellence, industry involvement and community service – with outstanding job performance that goes above and beyond normal job responsibilities, including excellent service to the property, guests and community. Harris was also recognized in the same category locally in July at the Greater Chattanooga Hospitality Association’s annual awards. Read More…

⇒  ROCK CITY NAMED SOUTHEAST’S TRAVEL ATTRACTION OF THE YEAR

Rock City, the family-led attraction on Lookout Mountain, received the Escape to the Southeast Travel Attraction of the Year Award from the 12-state Southeast Tourism Society (STS) at the association’s inaugural Connections conference in Myrtle Beach on April 24. Read More…

⇒ SEE ROCK CITY, INC. INVESTS IN FAIRYLAND ELEMENTARY’S NEW GREENHOUSE LAB

See Rock City (SRC), Inc. is pleased to announce a gift in the amount of $30,000 to the Fairyland Elementary School’s current capital campaign. A $150,000 campaign goal is slated for a new state-of-the-art STEAM (Science, Technology, Engineering, Art, and Mathematics) Aquaponics floating greenhouse and center on the school’s pond. Fairyland has received $110,000 so far towards their goal. Read More…

⇒ ROCK CITY CONTINUES 85-YEAR FAMILY LEGACY WITH GIFT TO ERLANGER CHILDREN’S HOSPITAL

On Friday, May 19, Rock City announced a $300,000 gift over the next three years to Children’s Hospital at Erlanger. As Erlanger has planned the first phase of its Outpatient Center, teams from the hospital and Rock City released a call for bids to design a secret garden tree house to be located on the second floor of this new building and the chosen design team was announced earlier today. Read More…


Clumpies

CLUMPIES ANNOUNCES THIRD YEAR-ROUND LOCATION IN CHATTANOOGA ON THE SOUTHSIDE

Clumpies Ice Cream Company is excited to announce the opening of a third year-round scoop shop inside the Grand Hotel building at 1401 Market Street, in the former English Tea Room. The store plans to open to the public this May, with more details to come about the grand opening event. Read More…

SEE ROCK CITY INC. ACQUIRES CLUMPIES ICE CREAM COMPANY

See Rock City (SRC) Inc. is proud to announce the acquisition of Clumpies Ice Cream Company on Frazier Avenue in North Chattanooga, as well as its production site on the Southside. Susan Harris, president of SRC, said, “We are very excited to have the opportunity to shepherd this unique Chattanooga brand, and look forward to continuing to make and sell high quality ice cream in the downtown area.” Read More…


RiverView Inn

SEE ROCK CITY, INC. ANNOUNCES ACQUISITION OF SKY HARBOR COURT

See Rock City (SRC) Inc. is excited to announce its purchase of Sky Harbor Court on Lookout Mountain, rebranding the property with a new name: Lookout Mountain RiverView Inn. An open house is set for June 4 & 5, from 3 p.m. to 7 p.m. to showcase the updated space including 10 renovated rooms, pool, Skybox and other amenities. Read More…


Battles for Chattanooga

► NEW BATTLE PLANS ON LOOKOUT MOUNTAIN: FORMER ELECTRIC MAP BECOMES DIGITAL 3-D PRESENTATION

See Rock City (SRC), Inc. is excited to announce the reinvention of the Battles for Chattanooga (BFC) presentation at its museum on Lookout Mountain. While the area’s historical facts have not changed, SRC is proud to partner locally with Juncture, LLC to update the former electric map to a new, digital 3-D projection. Read More…