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Press Releases

Rock City   Clumpies   RiverView Inn   Battles   Chanticleer Inn


ROCK CITY’S ROCKTOBERFEST IS ON TAP (September 21, 2023) 

Rock City’s German-themed fall festival returns for its 17th annual celebration, every Saturday and Sunday during October from 8:30 a.m. to 5 p.m., beginning Oct. 7. This distinctively Deutsch event features live music, delicious entrées and specialty beer as Rock City celebrates the German heritage of co-founder Frieda Utermoehlen Carter.  Read More…

⇒ SEE ROCK CITY INC. NAMED BEST ATTRACTION IN TENNESSEE (September 19, 2023)

See Rock City Inc. won big at HospitalityTN’s Stars of the Industry Purple Iris awards in Knoxville last week, winning the top awards for Tourism Property of the Year and Community Service. Read More…

⇒ SEE ROCK CITY INC. EXTENDS INVESTMENT IN HOSPITALITY AND TOURISM INSTITUTE WITH THE HOWARD SCHOOL (August 9, 2023) 

See Rock City Inc. is excited to continue its educational partnership with The Howard School. On Aug. 2, SRC Inc. President and CEO Doug Chapin announced plans to invest another $250,000 to the See Rock City Institute of Hospitality and Tourism Management, a Future Ready Institute at the high school. The investment expands on Rock City’s partnership with Howard over the next five years, providing students the opportunity to explore careers in hospitality and tourism. Read More…

⇒ HAPPY CHRISTMAS IN JULY- ROCK CITY DONATES ANNUAL GIFT TO RONALD MCDONALD HOUSE CHARITIES (July 31, 2023) 

See Rock City Inc. donated $21,550.25 this spring to the Ronald McDonald House Charities of Greater Chattanooga, its longest-standing community partner. For over 20 years, a portion of each ticket sold during Rock City’s Christmas-themed Enchanted Garden of Lights event is donated to RMHC, and this year was the single largest donation to date. Nearly $300,000 in contributions have been made in total. Rock City selects local partners for each of its seasonal events, shining a light on their causes through co-advocacy and financial support.

⇒ ROCK CITY’S FIRST MEMORIAL SCHOLARSHIP AWARDED TO HOWARD STUDENT (June 12, 2023) 

See Rock City Inc. has proudly awarded its newest scholarship to a recent graduate of The Howard School, Brooklyn J. Clay. She is the first recipient of Rock City’s Larry Ammons Memorial Scholarship, created in memory of longtime Rock City partner (employee) and Howard graduate Larry Ammons who died three years ago. Read More…

ROCK CITY’S FIRST MEMORIAL SCHOLARSHIP AWARDED TO HOWARD STUDENT (June 12, 2023) 

See Rock City Inc. has proudly awarded its newest scholarship to a recent graduate of The Howard School, Brooklyn J. Clay. She is the first recipient of Rock City’s Larry Ammons Memorial Scholarship, created in memory of longtime Rock City partner (employee) and Howard graduate Larry Ammons who died three years ago. Read More…

⇒ THE STAGE IS SET FOR A ROCK CITY SUMMER (May 17, 2023) 

Rock City’s Summer Music Weekends is back! Enjoy live country, folk and bluegrass music every Friday, Saturday and Sunday from 9 a.m. to 7 p.m., including Memorial Day, Labor Day and Fourth of July week. Read More…

⇒ KEEPING HISTORY ALIVE, ONE BARN AT A TIME (May 15, 2023) 

Final brushstrokes have been made to preserve a historic Rock City barn advertisement in Rydal, Georgia, commemorating the finale of Rock City Gardens’ 90th anniversary year. The barn’s message, “SEE ROCK CITY today,” now glimmers as brightly as its first paint in 1935. Read More…

⇒ SPRING HAS SPRUNG AT ROCK CITY GARDENS (April 24, 2023) 

See colors pop at Rock City’s 14th annual Southern Blooms Festival, May 6-7 and 13-14, from 9 a.m. to 5 p.m., along with a Mother’s Day Lunch on May 14. Savor the sights, scents and sounds of the Enchanted Trail as Rock City Gardens honors its original gardener, Frieda Utermoehlen Carter.  Read More…

EMBRACE NATURE AT ROCK CITY’S EARTHDAYZ CELEBRATION (April 4, 2023) 

Experience nature’s best at Rock City Gardens’ 14th annual EarthDayz event April 15, 16, 22 and 23, from 9 a.m. to 6 p.m. Among serene pathways of spring plants and flowers, living plant characters, live music and family-fun activities, an adventure awaits! Read More… 

SEE ROCK CITY BARN ADVERTISING STILL TURNING HEADS (March 30, 2023) 

A well-known “See Rock City” barn has received a fresh coat of paint to celebrate Rock City’s 90th anniversary year, completed earlier today in Fort Payne, Alabama by Rock City’s innovation team. This unique two-sided barn was originally painted over 60 years ago with separate nostalgic messages by Clark Byers, the legendary longtime painter of many Rock City barns nationwide. Read More… 

 ROCK CITY’S AWARD-WINNING IRISH FESTIVAL (February 23, 2023)

Follow the rainbow to the 15th annual St. Patrick’s Day celebration, Shamrock City, Saturdays and Sundays March 11, 12, 18 and 19! This gorgeously green event is unlike any other, featuring a taste of Irish culture with live music, food, drinks and, of course, the emerald-flowing waters of High Falls. Rock City’s 90th anniversary celebration continues, offering fun for all ages at Chattanooga’s most beloved Irish festival with themed activities daily from 9 a.m. to 5 p.m.  Read More…

ROCK CITY OPENS NEW REALM: HEART OF THE MOUNTAIN (October 27, 2022)

Rock City is taking the Enchanted Garden of Lights to a whole new realm as the attraction continues to celebrate its 90th anniversary year with never-before-seen views, themes and activities! Rock City Gardens is merrily anticipating the addition of a Christmas Market, an all-new realm and a seated dinner available nightly in Santa’s Workshop and Kitchen! Jolly adventures await guests as the 28th season of this beloved holiday tradition begins Nov. 18, with over a million sparkling LED lights adorning Lookout Mountain through Jan. 1 (closed Christmas Eve).  Read More…

⇒ ENCHANTED FOR 90 YEARS (May 25, 2022)

On May 21, 2022, Rock City Gardens celebrated its 90th anniversary with guests entering through the original roundhouse gates as they did in 1932, along with nostalgic surprises and new artistic features to experience on the Enchanted Trail. Rock City has planned a year-long lineup of enhancements, with four key cornerstones highlighting the attraction’s historical leadership while leadership while guiding the pathway forward: innovation, sustainability, art and people. Read More…

⇒ ROCK CITY, EPB AND SEVEN STATES POWER PARTNER TO DEPLOY EDUCATIONAL SOLAR ARBOR (November 5, 2021)

Rock City, EPB and Seven States Power Corporation are celebrating the completion of a new solar powered arbor that will reduce energy consumption and enhance educational opportunities at Rock City. The partners began construction of the plant arbor, which is being used as a framework for the solar system installation, near the Rock City guest entrance in August 2021. Power from the solar arbor is connected to the ticket booth, which will enhance the availability of sustainable energy to the facility while also helping the partners educate Rock City customers about solar energy and promote the use of it. Read More…

⇒ ROCK CITY ANNOUNCES NEW INSTALLATIONS TO ENCHANTED TRAIL (September 16, 2020)

Rock City Gardens is excited to announce that its most significant trail enhancement project in recent years is underway, with several features already completed. The Enchanted Trail takes on more of a fairytale feeling beginning with the large arched portal door entrance to Fat Man’s Squeeze, leading to the latest installments in the Hall of the Mountain King. Read More…

MARTHA BELL MILLER MEMORIAL SCHOLARSHIP AWARDED TO SEE ROCK CITY INC. PARTNER (Feb 5, 2020)

See Rock City Inc. has awarded its annual Martha Bell Miller Memorial Scholarship to Megan Powell, one of its Starbucks team members. Each award for $2,000, renewable up to four years, is presented in honor and memory of Martha Bell Miller whose portrayal of the beloved “Mother Goose” at Rock City has left a notable legacy. Emily Clark (2016) and Morgan Taylor (2017) are past winners who have continued to receive the scholarship annually. Read More…

NATIONAL MEDAL OF HONOR HERITAGE CENTER PARTNERS WITH ROCK CITY FOR ONLINE TICKETING AND MERCHANDISING (Dec 12, 2019)

The Charles H. Coolidge National Medal of Honor Heritage Center (Heritage Center) today announced it had signed an agreement with See Rock City, Inc. (SRC Inc.) for the management of the Heritage Center’s ticketing, gift shop and merchandising operations. Read More…

⇒ SEE ROCK CITY MESSAGE LIVES ON (August 19, 2019)

On August 17, a See Rock City birdhouse sign structure was repainted in South Pittsburg, Tennessee, visible from I-24. This project is part of ongoing repaints which also include the historic SRC barns.  Read More…

⇒ BROTHER-SISTER PEREGRINE FALCONS TO BE RELEASED FROM ROCK CITY JULY 3 (June 26, 2019)

Rock City has continued its partnership with Wings to Soar in an ongoing peregrine falcon restoration project to reestablish the breed to this region. A pair of siblings, one male and one female, have been in a hack box at Rock City since June 13 to prepare for release into the wild. This is only the second time a female has been released from Rock City. At 25 days old upon arrival, the birds are to remain in the hack box until their planned release at sunrise on July 3. Read More…

⇒ MARTHA BELL MILLER MEMORIAL SCHOLARSHIPS AWARDED TO SEE ROCK CITY INC. PARTNERS

See Rock City Inc. has awarded its annual Martha Bell Miller Memorial Scholarship to Keith Snider, as well as recognizing the previous year’s winner, Morgan Taylor. Each award for $2,000, renewable up to four years, is presented in honor and memory of Martha Bell Miller whose portrayal of the beloved “Mother Goose” at Rock City has left a notable legacy. Read More…

⇒ SEE ROCK CITY, INC. ANNOUNCES HOSPITALITY AND TOURISM INSTITUTE WITH THE HOWARD SCHOOL

At Rock City on Tuesday, May 21, officials announced the installation of the See Rock City Institute of Hospitality and Tourism at The Howard School marking the partnership on the attraction’s 87th anniversary. The commitment by SRC Inc. to continue through 2022 includes a significant financial contribution, as well as field trips, job shadowing, faculty touring, advisory roles, and preferential part-time job availability for the students. Read More…

⇒ SEE ROCK CITY, INC CEO & OWNER WINS TOP AWARD FROM SOUTHEAST TOURISM SOCIETY

CEO and Chairman of the Board Bill Chapin of See Rock City Inc., was honored by Southeast Tourism Society with the Dorothy Hardman Spirit of STS Award at the annual Shining Example Awards in Dayton Beach on March 20. This particular award honored a recipient whose devotion to the industry matched that of the person it was named after. Read More…

⇒  SEE ROCK CITY, INC. CEO BILL CHAPIN WINS TOURISM LIFETIME ACHIEVEMENT AWARD

Georgia Governor Nathan Deal recognized See Rock City (SRC), Inc. CEO Bill Chapin as the recipient of the Tom Kilgore Lifetime Achievement Award at the Ga. Governor’s Tourism Conference on Jekyll Island earlier this month. Several of the state’s top tourism professionals were awarded various honors at the annual event, hosted by the Georgia Department of Economic Development (GDEcD) and the Georgia Association of Convention & Visitors Bureaus (GACVB), which brought together more than 400 tourism industry professionals from across the state. Read More…

⇒ SEE ROCK CITY, INC. LEADER WINS STATE TOURISM AWARD

See Rock City (SRC) Inc.’s President and COO Susan Harris was awarded Tourism Manager of the Year for a large organization at the Tennessee Governor’s Conference on Tourism held in Kingsport, Tennessee last week. The Tennessee Hospitality and Tourism Association’s (TnHTA) Stars of the Industry Awards recognized an individual at the executive level who had a proven track record of management excellence, industry involvement and community service – with outstanding job performance that goes above and beyond normal job responsibilities, including excellent service to the property, guests and community. Harris was also recognized in the same category locally in July at the Greater Chattanooga Hospitality Association’s annual awards. Read More…

⇒  ROCK CITY NAMED SOUTHEAST’S TRAVEL ATTRACTION OF THE YEAR

Rock City, the family-led attraction on Lookout Mountain, received the Escape to the Southeast Travel Attraction of the Year Award from the 12-state Southeast Tourism Society (STS) at the association’s inaugural Connections conference in Myrtle Beach on April 24. Read More…

⇒ SEE ROCK CITY, INC. INVESTS IN FAIRYLAND ELEMENTARY’S NEW GREENHOUSE LAB

See Rock City (SRC), Inc. is pleased to announce a gift in the amount of $30,000 to the Fairyland Elementary School’s current capital campaign. A $150,000 campaign goal is slated for a new state-of-the-art STEAM (Science, Technology, Engineering, Art, and Mathematics) Aquaponics floating greenhouse and center on the school’s pond. Fairyland has received $110,000 so far towards their goal. Read More…

⇒ ROCK CITY CONTINUES 85-YEAR FAMILY LEGACY WITH GIFT TO ERLANGER CHILDREN’S HOSPITAL

On Friday, May 19, Rock City announced a $300,000 gift over the next three years to Children’s Hospital at Erlanger. As Erlanger has planned the first phase of its Outpatient Center, teams from the hospital and Rock City released a call for bids to design a secret garden tree house to be located on the second floor of this new building and the chosen design team was announced earlier today. Read More…


Clumpies

CLUMPIES ANNOUNCES THIRD YEAR-ROUND LOCATION IN CHATTANOOGA ON THE SOUTHSIDE

Clumpies Ice Cream Company is excited to announce the opening of a third year-round scoop shop inside the Grand Hotel building at 1401 Market Street, in the former English Tea Room. The store plans to open to the public this May, with more details to come about the grand opening event. Read More…

SEE ROCK CITY INC. ACQUIRES CLUMPIES ICE CREAM COMPANY

See Rock City (SRC) Inc. is proud to announce the acquisition of Clumpies Ice Cream Company on Frazier Avenue in North Chattanooga, as well as its production site on the Southside. Susan Harris, president of SRC, said, “We are very excited to have the opportunity to shepherd this unique Chattanooga brand, and look forward to continuing to make and sell high quality ice cream in the downtown area.” Read More…


RiverView Inn

SEE ROCK CITY, INC. ANNOUNCES ACQUISITION OF SKY HARBOR COURT

See Rock City (SRC) Inc. is excited to announce its purchase of Sky Harbor Court on Lookout Mountain, rebranding the property with a new name: Lookout Mountain RiverView Inn. An open house is set for June 4 & 5, from 3 p.m. to 7 p.m. to showcase the updated space including 10 renovated rooms, pool, Skybox and other amenities. Read More…


Battles for Chattanooga

► NEW BATTLE PLANS ON LOOKOUT MOUNTAIN: FORMER ELECTRIC MAP BECOMES DIGITAL 3-D PRESENTATION

See Rock City (SRC), Inc. is excited to announce the reinvention of the Battles for Chattanooga (BFC) presentation at its museum on Lookout Mountain. While the area’s historical facts have not changed, SRC is proud to partner locally with Juncture, LLC to update the former electric map to a new, digital 3-D projection. Read More…


Chanticleer Inn

► SEE ROCK CITY INC. ANNOUNCES ACQUISITION OF CHANTICLEER INN (December 14, 2022)

See Rock City (SRC), Inc. is thrilled to announce the reinvention its purchase of Chanticleer Inn on Lookout Mountain, effective Dec. 13, from previous owners Michael and Theresa Turner. Chanticleer is conveniently located next to Starbucks, across from Rock City’s parking lot and the popular event facility, Grandview. The bed-and-breakfast is a prime location for the hundreds of thousands of annual out-of-town visitors to Rock City Gardens.  Read More…