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Titans & See Rock City

Titans and See Rock City Partner to Restore Historic East Tennessee Barns

Three Barns Across East Tennessee Completed in Celebration of NFL Kickoff Week


Titans, See Rock City Partner to Restore Historic East Tennessee Barns

Three Barns Across East Tennessee Completed in Celebration of NFL Kickoff Week

NASHVILLE, Tenn. (Sept. 8, 2021) – The Tennessee Titans and See Rock City today unveiled the restoration of three “See Rock City” barns in East Tennessee. The barns, which feature Titans and See Rock City branding, celebrate both a historic Tennessee tradition and the start of the Titans’ 2021 season.

The barns were painted by visual artist doughjoe, a member of Nashville’s Norf Art Collective. The paintings took roughly a month to complete through multiple storms, including Tropical Depression Ida.

“The Titans are proud to represent the entire state of Tennessee, and we are honored to partner with See Rock City to celebrate the legacy of these historic barns,” said Gil Beverly, Titans Sr. Vice President, Chief Marketing & Revenue Officer. “See Rock City barns are treasured pieces of Tennessee history and a big reason why that corner of our state is so widely renowned. We’re excited to be able to give these three a little extra shine and celebrate the start of our season with Titans fans in East Tennessee.”

See Rock City barns first appeared in 1936, brainstormed as a marketing tool by Rock City Gardens founder Garnet Carter and painted by American sign painter Clark Byers. The barns, numbering 900 at their height, quickly turned into Americana icons and drove visitors from around the country to Lookout Mountain. Today, approximately 50 barns remain, with the remaining majority in Tennessee.

The three Titans/See Rock City barn locations are:

  • 1189 Shellmound Road, Jasper, TN
  • 510 Piercy Road, Jasper, TN
  • 6087 HWY 411, Madisonville, TN


The Titans and See Rock City held a media event at the Shellmound barn location on Wednesday morning, where leadership from each group, Titans cheerleaders and mascot T-Rac put the ceremonial finishing touches on the barn.


“I love our Tennessee Tough collaboration with the Titans organization as they continue to cement their commitment to the people of east Tennessee,” said See Rock City president and CEO Susan Harris. “As a fan of the team, I’ve seen the work they’ve done in Nashville and I appreciate their desire to branch out to our part of the state.

“Rock City Gardens has a history of welcoming and caring for our people – those that visit our beautiful place as well as our partners (employees) and the community in which we operate. Our legacy of stewardship and art and genuine connection is the foundation of our barn advertising and continues to guide the work of our team today. It’s been great fun to learn more about the Titans and share this bit of our history with them and their fans.”

The Titans kick off their season on Sunday, Sept. 12, in front of a home crowd at Nissan Stadium. The team will face off against the Arizona Cardinals, with kickoff scheduled for noon CT on CBS.